ea is showed clearly on the poster, so let's enjoy it.Now turn to the process from creating the idea to finishing the artwork:
Firstly, i decided my concept will focus on the impressive image which can attract the attention of viewers as well as send a strong message for them so i thought it isn't necessary to put a lot of informations on the poster, just the image and following the mantra: "Less is more".
Secondly, i began to reasearch the tiger images, during the research many ideas appeared in my head such as stop using tiger bone make up medicine, tiger skins to decor, blah blah blah...., but nothing is clearly. Another idea is: lossing habitat and wildlife can cause the negative effect to the tiger, i think this idea is not bad and began to make a draff - the original poster look like this:

However, i didn't satisfy with this concept, something is too ordinary, it is not impressive. Suddenly, a question appeared in my head "Why do people alway confine tiger on the cage? Why don't we turn to the opposite way : put the wildlife into the cage and take the tiger outside!!!" Great idea!! Finally, i did a lot of works on Photoshop to have a complete artwork!
Hope everyone like it and let me know your opinion, thanks!!!